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Developer Incentives & Deposit T&Cs

General Terms

1.1) These incentives, offers and schemes (“Incentives”) are provided by W Redmile & Sons Ltd., trading as Redmile Homes (“the Company”).

1.2) All Incentives are subject to availability, applicable development, plot type, and build stage.

1.3) The Company reserves the right to withdraw, amend or replace any Incentive at any time without prior notice.

1.4) Incentives are available only to purchasers of a new-build home from the Company and are non-transferable, non-exchangeable and cannot be converted into cash.

1.5) Incentives are only provided on legal completion, when the purchaser receives the keys to the property, unless explicitly stated otherwise.

1.6) Incentives must be confirmed in writing in the buyer’s reservation agreement or sale contract to be valid.

1.7) No cash alternatives, cash equivalents, or refunds will be given. All customer incentives and schemes are personal to the purchaser(s) named on the reservation form and cannot be transferred.

1.8) If you withdraw from or do not complete your purchase for any reason, the incentive offer will be cancelled. Redmile Homes will have no obligation to pay the value of the incentive, provide an allowance, or offer an equivalent incentive on any future reservation you may make.

2. Reservation Deposit

2.1) To reserve a plot, the purchaser must complete a reservation form and pay a £500 reservation deposit.

2.2) Upon legal completion, the £500 deposit will be credited toward the final purchase price of the property.

2.3) The reservation deposit is non-refundable. If the purchaser withdraws from the transaction for any reason, or fails to exchange contracts within the agreed reservation period, the deposit will be forfeited to cover administrative and processing costs.

2.4) All plot reservations are subject to an affordability check conducted by an approved third-party mortgage specialist (such as New Homes Mortgages or Mortgage Advice Bureau) to confirm financial qualification before the reservation is formally accepted.

3. Blue Light Card Holder Discount

3.1) A verified Blue Light Card holder moving into the property may receive 2% off the purchase price.

3.2) This discount cannot be used alongside any other Incentive that provides a cash-equivalent benefit, including but not limited to:

  • financial contributions towards estate agent or legal fees;
  • gifted deposit contributions;
  • cash-back offers;
  • free or discounted upgrades that effectively provide a monetary gift.

3.3) The Blue Light discount may still be used in conjunction with non-cash Incentives, such as the complimentary Ring Doorbell or gym membership.

3.4) Proof of a valid Blue Light Card must be provided before the exchange of contracts.

3.5) The discount is applied at the Company’s discretion and must be included within the contract of sale to be valid.

4. Complimentary Gym Membership

4.1) A complimentary gym membership may be offered at participating gyms associated with specific developments, currently including 1-year membership at Killamarsh Active for qualifying Killamarsh plots.

4.2) The membership is valid for a maximum of two (2) persons per household, both of whom must be registered property owners. It cannot be transferred to non-residents or additional family members.

4.3) Membership terms (length, included facilities, and restrictions) are determined by the gym provider, not the Company.

4.4) The offer does not include any additional long-term contract commitments or optional paid upgrades and/or extras provided by the gym.

4.5) The Company is not responsible for changes made by the gym provider, including pricing, schedule, opening hours, or membership structure.

4.6) The membership is provided only upon legal completion when keys are handed over.

4.7) No cash alternatives will be offered.

5. Personalised Incentive Packages

5.1) The Company may offer a Personalised Incentive Package, tailored to the purchaser’s needs. Packages are created on an individual basis and may include (but are not limited to):

  • £2,000 towards estate agent or legal fees;
  • £2,000 towards property extras;
  • free or discounted home upgrades, such as flooring, appliances, kitchen enhancements or internal finishes.

5.2) The availability and composition of a Personalised Incentive Package varies by development, plot, house type and build stage. Options will be discussed with the purchaser during enquiry or reservation.

5.3) Any upgrades, fixtures or fittings included as part of the Package are subject to product availability at the time the order is placed. Product specifications, brands and ranges may change without prior notice.

5.4) Where financial contributions form part of the Package, they will be applied only on legal completion, either by:

  • paying the agreed amount directly to the approved supplier (e.g., estate agent or solicitor), or
  • adjusting the purchaser’s completion statement. No advance payments will be made.

5.5) Personalised Incentive Packages cannot be combined with the Blue Light Card Holder Discount if the Package contains any monetary value or cash-equivalent benefit.

5.6) Personalised Incentive Packages are non-transferable, cannot be exchanged, and no cash alternative is available for any element of the Package.

5.7) All Package details must be agreed in writing and included in the reservation form or sale contract to be valid.

5.8) The Company reserves the right to withdraw, modify or replace any Personalised Incentive Package at any time prior to contract exchange.

6. £5,000 Relocation Contribution

6.1) The £5,000 relocation contribution (“Relocation Incentive”) is offered by W Redmile & Sons Ltd., trading as Redmile Homes (“the Company”), on selected new build homes only.

6.2) The Relocation Incentive is subject to availability and may vary depending on development, plot type, house type, and build stage.

6.3) The Relocation Incentive is available only to purchasers of a new build home from the Company and is non-transferable, non-exchangeable, and has no cash alternative.

6.4) The Relocation Incentive will be applied on legal completion only, when the purchaser receives the keys to the property, unless otherwise agreed in writing.

6.5) The Relocation Incentive must be agreed and confirmed in writing within the reservation agreement and/or contract of sale to be valid.

6.6) The £5,000 contribution may be used towards eligible relocation-related costs, which may include (but are not limited to) moving expenses, stamp duty contribution, or selected upgrades, as agreed with the Company.

6.7) The Relocation Incentive cannot be used in conjunction with any other incentive provided by the Company that provides a cash-equivalent benefit, including (but not limited to) monetary contributions or cashback offers, unless expressly agreed by the Company.

6.8) The Company reserves the right to amend, withdraw, or replace this Incentive at any time prior to legal exchange of contracts without prior notice.

6.9) All incentives are subject to contract and the purchaser’s ability to proceed in line with standard reservation and conveyancing timelines.

6.10) The Company accepts no liability for costs incurred by the purchaser in anticipation of receiving the Relocation Incentive prior to legal completion.

7. Purchaser Responsibilities

7.1) Purchasers must ensure that any required documentation (e.g., Blue Light Card proof) is supplied promptly.

7.2) Purchasers are responsible for arranging installation, activation, or subscription services relating to Incentives unless otherwise agreed.

8. Liability

8.1) The Company accepts no liability for third-party products or services (such as Ring or gym providers).

8.2) The Company is not responsible for delays or unavailability caused by suppliers, manufacturers or external partners.

9. Governing Law

9.1) These Terms and Conditions are governed by the laws of England and Wales.

9.2) Any disputes arising in connection with these Incentives shall be subject to the exclusive jurisdiction of the courts of England and Wales.

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